LAIWO Electrical at Russia Power Expo
Four days at Russia Power Expo, presenting the distribution and protection range and meeting DKC to discuss the Russian market.
Four days at the expo
We exhibited at Russia Power Expo from 1 to 4 April 2025. The Russian market has its own expectations around specification and documentation, and an exhibition is the most efficient way to hear them directly rather than infer them from an enquiry.
What we showed and who we met
The stand covered the range as a system — distribution boxes, surge protection, residual-current devices and switched sockets — rather than as separate product lines, because that is how a distributor has to stock it.
We held meetings with DKC during the event to discuss the Russian market and where our manufacturing might fit alongside their range.
What we took away
The most useful part of any exhibition is the specification detail that does not travel well over email: which approvals matter locally, which configurations sell, and what a distributor needs on the label and in the box. That feedback goes straight into how we plan ranges for the region.